In an actual situation that occurred in 1999, a reporter for an Arizona newspaper, assigned to coverage of an ongoing business crisis situation, apparently got frustrated at his inability to obtain interviews with certain representatives of that business. And when they do, there is recourse other than just taking it in the teeth. They insist on publishing facts which have already been corrected by reputable sources. They cross the line from aggressive to offensive. Sometimes, however, reporters and/or the media outlet they serve go too far. To a significant extent, that's their job and those of us who respond to the media "dance the dance" with them and hope for some balance in the resulting coverage. To subscribe to POWERLINES, put the word SUBSCRIBE in the body of an email to: THIS!Įditor's Note: This is a revised and expanded version of an article I wrote some time ago for a legal journal.Įveryone expects journalists to be pushy, to report facts less-than-accurately at times and to insist on a level of access to information that makes both attorneys and PR professionals cringe. Proof that bad things can and do happen to good companies.ĭeon Binneman, managing member of REPUCOMM in Johannesburg, South Africa, is a Speaker, Trainer & Consultant specializing in Reputation Management and Strategic Communication Counseling. If not, then look up Ford - Firestone! Ask Union Carbide! Ask Exxon! Ask Johnson & Johnson etc, etc, etc. Don't believe me? Do me a favor - for the next three (3) weeks cut out as many references to reputational issues out of all your available newspapers and other media, then make a collage out of it.
Shall we apply this to the Ford - Firestone debacle?ĭoes your company have in place the necessary controls for preventing potential reputational incidents? I bet not. The most important domino - LACK OF MANAGEMENT CONTROL - is the domino that starts up the whole process.
DOMINO THEORY DEFINITION SERIES
Thus the thread of an accident can be seen through a series of distinct stages.Īnd so can most reputational incidents or accidents.
Line them up incorrectly, and they won't fall against each other. If you line them up correctly, they'll fall down nicely. The Domino Theory is a theory used by Health and Safety practitioners to show how accidents or incidents happen in the workplace, that has direct application for Reputational Risk Managers.įor those of you who have ever played dominos or have seen it being stacked at Guinness Book of World Records events, will know that there are a number of rules vital to domino playing: He has been a key player in portraying crisis and issues management in the context of "reputation management and reputation, ultimately, is what we're striving to enhance or, at least, preserve.
DOMINO THEORY DEFINITION HOW TO
they'll expect answers from you in Internet time - which means right now."įrom "The Publicity Handbook: The Inside Scoop From More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage - in Print, On-Line, and on the Air."Įditor's Note: Deon Binneman has an ezine called Powerlines from whence this article comes, with his kind permission. "When you get embroiled in a controversy, you could well get calls and E-mail messages from journalists who are nine time zones away. Other Important Stuff : Contact, Subscription, Reproduction, etc.
Crisis Manager on the Spot : Why Corporations Need a Crisis Manager.!Manage This! : When the Media Goes Too Far.An Ounce of Prevention : Reputation and the Domino Theory.
Reputation and the Domino Theory | Crisis Management | Crisis Public Relations
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